AT LEAST 3 MEDIA PLATFORMS + NEW CONTENT + AUDIENCE ENGAGEMENT
Transmedia is the art of sharing a story over at least three media platforms with new content, not repurposed, and with the audience actively taking part.
WHAT IS THE VALUE OF TRANSMEDIA?
Transmedia offers powerful results when integrated into a brand or campaign narrative.
Transmedia allows a multi-platform strategy so that you can cultivate the optimal story world, gain a loyal following, and crush your sales target, all while validating and celebrating audience participation.
TRANSMEDIA IS A PRODUCTION & STORYTELLING STRATEGY
Transmedia is not a new form of media. Rather, a transmedia producer or storyteller uses transmedia tactics to best develop a story to reach and retain a target audience. A transmedia approach lies in the pre-production phase where a person plans, writes, and directs where the narrative will flow.
The driving platform of the story world generates the biggest part of the story with additional narrative being added through other media platforms. In addition, gaps in the story dovetail into various platforms.
A story world is the marketing, education or entertainment story that is being told across various media platforms. It is called a ‘story world’ because the story flows over various platforms such as video, print, mobile app, movie, video game, social media, live events, etc.
TRANSMEDIA ENTERTAINMENT EXAMPLE
As an example, The Elements Club® is a transmedia romance series developed by KYS Realm.
THE ELEMENTS CLUB® STORY WORLD
Set in Victorian London between 1892-1897, The Elements Club® follows the lives of various members as they each unlock the power of love and fortune.
THE ELEMENTS CLUB® DRIVING PLATFORM
The series driving platform is a video game that is distributed on Apple and Facebook.
More online and off-line story can be found on:
- Social Media (Facebook, YouTube, Vimeo)
- An interactive, gamified e-book
- Online video episodes
- Live events
The audience can read, watch, listen, and be a apart of all or only one of the story world’s platforms.